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WATERPROOFING YOUR OWN CELL PHONE.

The Osgood File. Sponsored by Sage - turning numbers into knowledge that your business can use. Make your business smarter and your life easier with services from Sage. This is Charles Osgood.

Did you ever jump into the swimming pool with your cell phone in your bathing suit pocket?

I know - only an idiot would do that. But I have to admit - I've done it twice now. Pretty embarrassing - and it was goodbye cell phone both times.

So, it caught my eye when I read about a way to treat cell phones and other electronic devices with a protective water repellent coating. It's done by a California startup company called Liquipel.

SOT - Sarah Chitrars, sales agent at Liquipel
"So what we're able to do is place your electronic device inside our specially engineered Liquipel machine. In that machine, we have a chamber that pumps down and ignites our plasma process to permeate your device on a molecular level - so, the internal and external components. At the end of that process, takes about 30-35 minutes, your phone has been Liquipeled..." (:19)

More after this...

((( BREAK )))

When Liquipel first introduced their technology at the Consumer Electronics Show in Las Vegas in January, they were swamped - excuse the expression - with response.

And it was more than they could handle, says co-founder Kevin Bacon.

SOT - Kevin Bacon, cofounder of Liquipel
"It has been absolutely unreal. It has been challenging our capacity. But since, we have gone full scale, brought in the extra help that we needed - and we're back and open for business again." (:12)

They can now Liquipel a thousand cell phones an hour. Bacon, no relation to the actor Kevin Bacon, says it works with any kind of electronic device.

SOT - Kevin Bacon
"It's just right now we've chosen to focus primarily on mobile phones, just because we feel like they're the ones that are most likely to come into situations where they're gonna get water damage." (:09)

The cost is 59 dollars. You send your phone to them in Santa Ana, California - and they send it back permanently Liquipeled.

Swimming with your cell phone in your pocket is still not recommended, by the way - it's more for...

SOT - Kevin Bacon
"Things such as being caught in the rain, dropped in the sink - unfortunately, it happens, but into the toilet - or if you've got to take a quick call in the shower - those types of items." (:09)

The Osgood File. This is Charles Osgood on the CBS Radio Network.
Charles Osgood
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