DALE CARNEGIE AND HIS FAMOUS ADVICE.
The Osgood File. Sponsored in part by Angie's List. Get reviews you can trust and great discounts from service providers right in your own area. Coming up, a special offer for you. This is Charles Osgood.
Dale Carnegie started teaching people things they already knew in 1912 - that's right, a hundred years ago.
What sort of things? Peter Handal, who now runs the Dale Carnegie empire, tells our CBS News colleague Richard Schlesinger it's things like...
SOT - Peter Handal - with Richard Schlesinger, CBS News Correspondent
"(Schlesinger:) 'Be nice to people, don't humiliate them, don't bully them.' So, with apologies, why do people need to pay good money to learn that? (Handal:) It's common sense. The difference is it's not common practice." (:11)
Ain't that the truth. The story after this...
((( BREAK )))
Dale Carnegie died a rich man, but as Richard Schlesinger explains...
VO - Richard Schlesinger
"He was born dirt poor on a farm in Maryville, Missouri - but he went to college. The story is he turned to public speaking to win friends in college, since he wasn't very athletic and felt inferior to the jocks. After college, he became a traveling salesman - he did well. He tried acting - he did not do well." (:19)
He did very well indeed, though, after 20 years or so.
VO - Richard Schlesinger
"He'd been teaching for more than 20 years when an editor for Simon and Schuster took his class and convinced him to write a book, the book, that launched the empire. It's estimated that it's sold more than 30 million copies." (:12)
"How to Win Friends and Influence People" - CBS is happy about that, because Simon and Schuster is now owned by CBS.
Richard Schlesinger, who also works for CBS, told Peter Handal...
SOT - Peter Handal, with Richard Schlesinger
"(Schlesinger:) It strikes me that a lot of the stories that he tells in his book are quintessentially American stories. So how does that translate to somebody in Beijing? (Handal:) Because human nature is the same all over the world, the principles that Dale Carnegie teaches really do work all over the world." (:13)
VO - Richard Schlesinger
"And as humans, it apparently feels natural to pay someone to tell us: 'Be nice to others, follow the Golden Rule' - even though parents and grandparents have been giving that advice for generations, and for free." (:14)
The Osgood File. Charles Osgood on the CBS Radio Network. |
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